Members of the iconic American rock band KISS bid farewell to their fans with an unforgettable final concert, marking the conclusion of their illustrious “End of the Road” tour, which spanned an impressive 50 years. The grand finale took place at the iconic Madison Square Garden in New York, where the band’s founders, Paul Stanley and Gene Simmons, joined by guitarist Tommy Thayer and drummer Eric Singer, rocked the stage with classic hits like “I Love It Loud” and “Beth.”
However, what made this farewell truly extraordinary was the band’s innovative decision to incorporate digital avatars into their performance. As KISS members exited the stage, their digital counterparts seamlessly took their place to deliver a mesmerizing rendition of “God Gave Rock And Roll To You.”
This groundbreaking move was made possible through a collaboration with Pophouse Entertainment Group, a Swedish company specializing in cutting-edge entertainment experiences. Pophouse proudly announced that KISS has become the first US band to embrace the concept of digital avatars.
In a statement, Pophouse expressed its belief that transforming the band into digital avatars ensures their legacy and pushes the boundaries of rock and roll performances, reflecting the pioneering spirit that KISS has embodied throughout their illustrious career.
The creation of these digital avatars was entrusted to Industrial Light & Magic, the renowned visual effects company founded by George Lucas. Their expertise in the field has allowed KISS to venture into uncharted territories of live performances.
Frontman Paul Stanley conveyed the sentiment behind this innovative move by stating, “The band deserves to live on because the band is bigger than we are.” This transition to digital avatars ensures that KISS’s music and legacy will continue to captivate audiences for decades to come.
KISS follows in the footsteps of Swedish sensation ABBA, which has previously staged concerts featuring digital avatars. Pophouse Entertainment Group, the visionary behind this transformative technology, has also collaborated with other renowned artists like Avicii and Swedish House Mafia, showcasing the limitless possibilities of merging technology with music to create unforgettable experiences.
