Going Beyond the Green Leaf
When it comes to sustainable travel, simply relying on a green leaf logo isn’t enough. To truly make a positive impact, it’s up to us to go deeper and ask the right questions. By holding travel operators accountable, we can encourage them to prioritize environmental, social, and economic sustainability. We spoke to industry experts who provided valuable insights on what questions to ask and why they matter.
1. How do you ensure money stays in local pockets?
Bruce Poon, the founder of G Adventures, emphasizes the importance of researching where your money goes. Supporting local communities is crucial for sustainable travel. G Adventures offers a ‘ripple score’ that reflects the local economic impact of a tour. A score of 100 means that all services used are locally owned. They also have over 100 community tourism projects worldwide that directly benefit local people.
2. Can you recommend an itinerary without flying?
Cat Jones, the founder of train travel specialist Byway, highlights the environmental impact of flying and suggests exploring alternative modes of transportation. Choosing to travel by train can reduce CO2 emissions by up to 90% per passenger. It also allows for scenic journeys, supports local economies, and creates a more joyful travel experience. Byway specializes in flight-free trips and can assist those looking for flight-free options.
3. How does your company support local businesses?
Jonny Bealby, the founder of Wild Frontiers, emphasizes the importance of understanding the needs and challenges of local communities. Collaborating with local partners allows tour operators to develop effective initiatives that benefit both travelers and the communities they visit. Look for companies that prioritize strong relationships with local businesses and support sustainable tourism.
4. How are you collaborating with the wider travel industry to affect change?
Justin Wateridge, the founder of Steppes Travel, stresses the need for collaboration and advocacy within the travel industry. It’s important to support companies that actively raise awareness and work towards a greener planet. Advocating for initiatives like a ‘green flying duty’ can help reduce demand for flying and invest in sustainable alternatives.
5. Can you recommend B Corp travel businesses?
Thomas Power, the founder of Pura Aventura, suggests looking for companies that are B Corp certified. B Corps are committed to conducting business in an ethical and sustainable manner. Travel By B Corp is a group of certified companies, providing a range of travel options that prioritize environmental and social impact. Supporting these businesses can make a significant difference.
6. How can my money impact the local community beyond my hotel stay?
Jessica Blotter, the co-founder of Kind Traveler, highlights the desire of 97% of travelers to positively impact the communities they visit. Kind Traveler’s Every Stay Gives Back program mobilizes funding for local charities, regardless of where the booking originates. This allows hotels to communicate their positive impact and support local initiatives.
7. What do you look for when booking sustainable accommodation?
James Jayasundera, the founder of Ampersand Travel, suggests looking for accommodation that demonstrates a sensitivity to nature, local culture, and community. Supporting businesses that prioritize sustainability and encourage locals to take pride in their environment is essential for sustainable travel.
By asking these crucial questions, we can make informed decisions and contribute to a more sustainable travel industry. Let’s prioritize sustainable practices and support businesses that are committed to making a positive impact.
