London’s Animal Pelts Trend
London’s fashion scene has taken an unexpected turn as the younger generation, including Gen Z and young adults, embraces the resurgence of vintage fur fashion. Contrary to the popular belief that the younger generation is focused on sustainability and ethical fashion, these individuals are proudly donning real animal pelts, ranging from mink to fox fur. With a newfound appreciation for individualism and rebellion, they see vintage fur as a way to make a statement and stand out from the crowd.
A Sustainable Choice
While the use of fur in fashion has faced significant backlash in recent years, these fashion-forward individuals argue that wearing vintage fur is a sustainable choice. Influencer Federica Labanca, an advocate for vintage fur, explains, “I’ve been wearing my grandma’s vintage coats since I can remember. I personally am against new fur, but find it very sustainable wearing coats passed down from generations to generations. Especially when faux fur coats are made out of plastic.”
Leo Sherry, a fashion student, echoes this sentiment, stating, “I wear real fur more or less every day – I’ve got endless amounts of second-hand fur. Real fur is normally cheaper and always chicer than the alternatives – I buy mine from local traders.”
The Rise of the Mob Wife Trend
The recent resurgence of vintage fur can be attributed, in part, to the rise of the TikTok-fueled mob wife trend. This trend encourages individuals to embrace vintage fur jackets from the ’80s, reminiscent of the iconic mob wives of that era. The trend has gained immense popularity, with TikTok guides amassing millions of views.
Celebrity Endorsements
Celebrities have also played a role in promoting the vintage fur fashion trend. Stars like Rihanna, Kendall Jenner, and Kate Moss have been spotted wearing fur coats, garnering both admiration and criticism. Despite the controversy, these celebrity endorsements have further fueled the popularity of vintage fur.
Debate on Sustainability and Cruelty
The resurgence of vintage fur fashion has sparked a debate about sustainability and cruelty in the fashion industry. While some argue that wearing vintage fur is a sustainable choice that respects the animal that was already killed, others, like renowned designer Stella McCartney, firmly oppose the use of any animal products in fashion. McCartney’s brand has been at the forefront of the anti-fur movement since its inception.
Changing Perspectives
London has witnessed a shift in mindset, with more young people opting for vintage fur as a sustainable alternative to fast fashion. Fur sellers have noticed an increase in demand for second-hand pelts, reflecting the younger generation’s desire to make ethical fashion choices.
A Grey Area
While the younger generation embraces vintage fur, the controversy surrounding the fur industry continues. Those against fur argue that real or fake, wearing fur supports an industry that is often associated with cruelty. However, vintage fur wearers argue that it is difficult to distinguish between real and faux fur, blurring the lines of this contentious issue.
Regardless of the ongoing debate, the younger generation is unapologetically embracing vintage fur fashion, challenging conventional wisdom and making a statement in their own unique way.